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How to ensure internal and external validity

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Reference no: EM132940162

Tilte: Effects of social media on consumer behavior Dependent variable: Recognition of need

  • Information search
  • Evaluation of Alternative
  • Purchase Decision

Independent Variable:

  • Consumer behavior

1) How are the independent and dependent variables defined or measured?

2) How to ensure internal and external validity?

Reference no: EM132940162

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