How to enhance their digital marketing approaches

Assignment Help Marketing Management

Reference no: EM133573644

Assignment:

You have been engaged as a consultant to advise Bundaberg ginger beer, the iconic Australian non-alcoholic beverage. Bundaberg is looking for your advice on how to enhance their digital marketing approaches, especially given that a new generation of young adult consumers in Australia are increasingly likely to be ordering their groceries online instead of browsing the shelves of supermarkets. This is a timely opportunity for Bundaberg to consider how to be top of mind amongst this target segment, when compared to other non-alcoholic beverages that these young adults might also be thinking about.

Reference no: EM133573644

Questions Cloud

Calculate the average cost of a pack of cigarettes : From those data, calculate the average cost of a pack of cigarettes in your area for the brand you chose.

Elaborate a marketing research for a new fashion app : Elaborate a SWOT competitive analysis for a Self- driving car 4- How would you elaborate a marketing research for a new fashion app?

Identify why the bottle was different and better : They hired GPS Marketers to help them market their product, and the first thing GPS did was to identify why the bottle was different and better.

Develop a customer profile : Your coffee shop was designed for a specific niches and targets in your last activity. Based on these insights, can you develop a customer profile (behaviors)?

How to enhance their digital marketing approaches : Bundaberg is looking for your advice on how to enhance their digital marketing approaches.

Explain objective of customer relationship management : Explain the overall objective of customer relationship management and the stages that customers are pulled through in the process.

How you will create loyalty for starbucks new offering : Brainstorm how you will create loyalty for Starbucks new offering. Discuss Who is in the target market for your final marketing plan?

Write a recommendation for he integrated promotional plan : Write a 2 to 3 page recommendation for the integrated promotional plan necessary to successfully market your health care product or service.

How to balance fashion brand strategy-cultural sensitivity : D&G's marketing missteps in China (a): How to balance fashion brand strategy and cultural sensitivity?

User Account

All Pages