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Question 1: Selected your favorite brand and described the reasons why this brand is so appealing to you. For this assignment, you will use your favorite brand to create an analysis that identifies the strategic direction of price and promotion. The brand you will use will be Coca Cola.
Question 2: In this assignment, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing.
Question 3: Next, you will determine which pricing strategy is represented by your brand's price and discuss why (or why not) the pricing strategy is effective.
Question 4: Finally, you will discuss if the pricing strategy is aligned with the messaging strategy in the promotions. For example, if the pricing strategy is premium pricing, do the promotions communicate the high value of the brand?
Explain E-commerce- The web's potential advantage for business and what would you say are the two most important measures of a Web site's performance
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Define the term marketing. - What is the AMA? What does it do? How do its services benefit marketers?
Does information technology help or ruin us? The focus in the book and in the media is mostly on how technology helps us. Perform a search for the negative effects of IT.
because it represents a collective approach to marketing in contrast to the traditional individualist approach used in the United States and other western cultures
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To illustrate some of the marketing components that you have learned, identify a specific product that could benefit from a new marketing strategy. Describe this product and explain how you could use the information from this course to recommend c..
The Juarez family is looking for a new cable company. After conducting research, they decide on a new cable provider. They call the new cable provider
Compaq Computer Corp. made a name for itself in the early 1980s by becoming the first computer company to manufacture and market IBM "clones".
write a white paper on a company of your choice and discuss the market segmentation within that industry along with the
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