Reference no: EM132591491

Problem 1: Which one of the following is not someone who provides their firms' buyers with input

A. Initiators

B. Users

C. Buyers

D. Influencers

E. None of the above

Problem 2: Derived demand is

A. when the demand for one product increases the demand for another.

B. demand that springs from, or is derived from, a source other than the primary buyer of a product.

C. a small change in demand by consumers that can have a big effect throughout the businesses

D. None of the above

Problem 3: Is the following statement true or false.

B2B markets firms in the same industry tend to cluster in the same geographic areas.

A. True

B. False

Problem 4: Planned obsolescence is

A. A. when they already have some information about a good or service but continue to search for a little more information.

B. B. certain characteristics that are important to you such as the price of the backpack, the size, the number of compartments, and color

C. C. a deliberate effort by companies to make their products obsolete, or unusable, after a period of time.

D. D. developing appropriate action programs to reach the targeted segments.

E. None of the above

Problem 5: Is the following statement true or false.

Companies that sell to the government must, by law, follow very strict ethical guidelines.

A. True

B. False