Reference no: EM132659339
Current Target Markets
Question 1: Define the company's current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets.
Review Current Marketing
Question 2: Review the company's current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors' current marketing.
SWOT Analysis
Question 3: Assess your company's strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan.
Strengths
Question 4: Assess your company's competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers.
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What special considerations the organization had to take
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How to define the company current target markets
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How analyze relevant political forces
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