How to create beneficial service encounter

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Reference no: EM132208860

Thoroughly discuss the competitive strategy of an MNE of your choice which applied one or combination of generic strategies. 6.One of the unique characteristics of services is the active participation of the customer in the service production process. Identify three parties in the service encounters and explain how they can be dysfunctional and how to create a beneficial service encounter.

Reference no: EM132208860

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