How to create and market the new product

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Reference no: EM133392978

Question: Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L'Oréal Paris

Among the three styles (ombre, tie-dye, or splat) that consumers were researching online, which was most promising for the development of a new product?

How to create and market the new product. Should it focus on the professional or consumer-at-home market? How should the product be branded? How should it be priced?

Which type of campaign should L'Oréal choose? A traditional marketing campaign, a 100% social media campaign, or a mix? If a mix, how should they be integrated?

Should L'Oréal adopt distinct strategies to launch the product in different countries? If so, how distinct?

Reference no: EM133392978

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