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In this assignment, you will use Excel's "what if" capabilities to help a company (Lifetime Fitness Center) to decide how to conduct an effective marketing campaign. The question is: What mix of advertising media should be used to maximize the net income? The case background and required analysis are given in this document: DSS CasePreview the documentView in a new window. You can build your own Excel DSS, or using this partially completed design: LFC-DSSPreview the documentView in a new window Submit the DSS Case analysis, including both the DSS spreadsheet and the business memo (MS Word file)
Excel Solver Demo: ExcelSolverView in a new window Note that I did not enter all the constraints. Thus the answer in the demo is NOT correct. You should add those minimum constraints and the limit on total number of ads (Ellen Goldsteinvice president of marketing at LFC she wants to know what sort of advertising media to use, and how many advertisements in each media to place, to maximize net income.
Discuss the importance of teaching and training in the process of getting the marketplace to accept a new manufacturing method or technology. How did Tessera use training in promoting the adoption of CSP?
Discuss where the firm's products are produced, whether the company produces in a single country or several key locations?
what implications does this have when comparing your proposed startup's margins with a large company's margins?
For our project we believe that using a responsibility matrix would be beneficial to us for several reasons.
The company also has arranged to do a mini-series on easy, "green" home improvement projects for a local TV station.
What is meant by the phrase "CSR as brand insurance"? Can you think of a firm that has benefited from CSR in this way?
What are examples of vertical integration in the movie Pirates of Silicon Valley
EcoTable is a retailer of specialty organiz and ecologically friendly foods. In one of their Cambridge, Massachusetts, stores, they plan to offer a gift basket of Tanzanian teas for the holidays season. The gift basket sells for $47, the purchase cos..
Evaluate arguments for and against tort reform with a focus on why organizations leave the United States to avoid large tort damage awards. Use some of the terminology from the textbook to help with your arguments. Incorporate the legal terminology f..
Assess the differences in benefits and costs which are available to Medicare patients based upon the patent selecting either the “Traditional” Medicare program
How does culture influence your child in these areas? How did culture influence decisions you've made regarding these issues?
In which of the following cases does a class action occur?
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