Reference no: EM133162106
BUSI48900 Principles of Management
Deriving Value from Data
How can business analytics be applied in Wirkkala to derive business values?
Any questions to the team?
What was specifically good about the seminar? Areas for improvement?
How well did the team answer the question?
Were there aspects that should have been covered in-depth? Too much focus on a particular area?
Were the exercises relevant?
Activity 1: Data
In your teams, choose ONE of the following websites:
- Amazon
- Spotify
- Facebook
- Netflix
- YouTube
1. What data is available? Are they structured or unstructured?
2. What valuable information can we get from these data?
Data-driven Culture
"A pattern of behaviours and practices by a group of people who share a belief that having, understanding and using certain kinds of data and information plays a critical role in the success of their organisation" (Kiron and Shockley, 2011).
How to Build Data-driven Culture in HR
Activity 2: Culture
In your teams, think of:
1. Why data-driven culture is important to organisations?
2. Critically analyse the factors that enable an organisation to build a data-driven culture.
Activity 3: Understanding Wirkkala
Wirkkala has applied business analytic applications to predict trends and meet customers demands.
What challenges will be faced by Wirkkala while seeking to become more data-driven in order to create business values?