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How to best spend advertising dollars

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Reference no: EM132917192

From a management perspective, do you think the college football expenditures by BWW are warranted? Why?

From a marketing perspective, do you think the college football expenditures by BWW are warranted? Why?

From a finance perspective, do you think the college football expenditures by BWW are warranted? Why?

Management, marketing, and finance executives do not always agree, so how could differences in opinion be resolved?

As BWW spends more on advertising, does its breakeven point go up or down? Illustrate.

How does BWW's approach to marketing compare to recent trends regarding how to best spend advertising dollars?

Reference no: EM132917192

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