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Your company (an Australian retail chain) is considering one of the BRIC nations (Brazil, Russia, India. China) nations to expand its business and enter the global marketplace for the first time. As an International Operations Manager, prepare a report (2500 words) for the company's executive summarising the risks and opportunities in each of the BRIC nations and recommend the best destination. Suggest an entry mode and marketing strategy for the chosen country.
You are expected to demonstrate your understanding of the following:
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