How to analyze the industry environment

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Study Guide for Exam 1 You should understand the theories, concepts, and analytical tools in Chapters 1 through 5, including: How to analyze macro environment (STEEP) How to analyze the industry environment (Five Forces model) Understand the relationship between resources, capabilities, core competence, distinctive competence, and competitive advantage How to use the value chain to analyze a firm's activities How to use competitive strength analysis and strategic group mapping Understand the generic competitive strategies (business-level strategies) You should be familiar with the cases that we discussed (Airbnb in 2022 and Costco Wholesale in 2022).

Reference no: EM133663654

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