Reference no: EM133223643

Assignment:

1. Explain how organisation achieves the following purposes by using social media and online platforms-

A) Exposure through social media activity.

B) Building brand awareness, loyalty and an online community.

C) Marketing and advertising.

D) Information dissemination.

E) Promoting special offers and events.

2. Which of the following social media function are used to write and format text?

Select the correct option which matches the question.

• Use google keyboard.
• Use online formatting tools.
• Format post using markdown.
• All of the above

3. Define the following policies and procedures-

A) Privacy policies and procedures.

B) Complaint resolution policies and procedures.

4. Choose which of the following statements are true or false.

A) The customer activity can be monitored by checking the comments and reviews posted by the customers.

B) Feedback channels can help organisation to monitor customer activities on social media platforms.

5. Read the given scenario and answer the following question-

Scenario

Telecom Pty Ltd. is a product selling company that develop and sell different software and hardware of a computer to its customers. Currently, the company is selling its product in its different stores across Melbourne. Subsequently, the company wants to enter the online market where they can advertise the products online to get more customer and revenue. The management of the company required expertise before entering into a new market and asked you to help with the following-

List any three (3) popular categories of social media platforms commonly used for online advertisement. Explain how organisation can reach these social media brands and target audiences.

6. What is an active link used on social media and online platforms, and how to create it using Microsoft Word.

7. Explain how to activate and respond to alerts on social media platforms.

8. Fill in the blank based on the provided words related to responding to customer comments on social media platforms.

Words: questions, personable, opportunity, approachable, discussion, chats, relationships, rapport

When replying to comments on social media, you should always sound______and______. You want to use comments as an______to build a______with your customers. By portraying your brand as friendly and helpful, people will immediately feel a connection to you and your products.

When replying to customers, always use their names, try to answer their______precisely, and if you're following pre-written guidelines, customise them for each individual situation. Adding emojis, GIFs, and other fun social media extras can also help build a______with each commenter.

Customer comments can be responded through different social media functions such as ______forums, online______and replying to comments on social media posts.

9. Which of the following is considered a type of standards customer responses on social media?

Select the correct option which matches the question.

• Customer reviews.
• Customer's positive feedback.
• Customer complaints.
• Customer management.
• All of the above

10. Explain how customer responses can be used for business purposes.