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How this strategy assists in refining marketing approach

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Assignment:

X, formerly known as Twitter is a microblogging and social networking service known for its immediate information sharing and wide global reach. With millions of active users, it serves as a critical platform for brand promotion, public relations, and real-time customer engagement. Its concise content format and hashtag- driven trends make it a unique and challenging platform for digital marketing.

Imagine you are part of the marketing team at Adobe, tasked with analyzing the market for their latest software release, Adobe Photoshop 2023, and strategizing its promotion on X. Your role involves applying advanced social media analytics to bolster the product's introduction. You need to come out with a dynamic online presence through concise, engaging tweets that resonate with your target audience and showcase the software's new features. Additionally, you are expected to perform a nuanced sentiment and emotion analysis of the market's response to this new release.

Discuss the specific types of data to be collected from X to build effective datasets for your objectives. Your answer should consider the unique characteristics of X, and be supported with detailed examples. (Please answer within 100.)

Formulate five (5) social media metrics specifically for X to measure the effectiveness of your marketing strategy. (Please answer within 150.)

Identify and discuss three (3) challenges in utilizing X data for your marketing objectives, especially considering the fast-paced and concise nature of Xcommunication. (Please answer within 150 s.)

Question

Propose a comprehensive sentiment analysis strategy specifically tailored for X to deeply understand public feedback on Adobe Photoshop 2023, and discuss how this strategy assists in refining your marketing approach. (Please answer within 200.)

Reference no: EM133696565

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