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How this is connected to munichor and? steinhart research

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Question: Brand arrogance is a topic which Drs. Munichor and Steinhart have spent time investigating. Their research has focused on brand arrogance and the effects it has on? consumers' decisions,? behaviors, and even? well-being. In thinking about the term? "brand arrogance" and the distinct traits associated with? it, what category could marketers group? it? Explain how this is connected to Munichor and? Steinhart's research?

 

 

Reference no: EM133605802

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