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Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.
Be sure to include the following in your report:
Determine your price objective with your justification.
Determine the demand of your service and how this influences your pricing strategy.
Estimate your cost elements and analyze how this will influence the price of your service.
Propose a competitive price analysis.
Select your pricing method and determine your final price along with your justification.
Suppose if a small $10,000,000 in yearly sales corporation that manufactures quality wooden furniture is planning automating its production line.
Discuss its structure, physical environment, lines of communication, treatment of employees, recruitment and promotion practices,
You are trying to decide which of the following three cities in which to locate a new manufacturing facility, and you have gathered the following information about each: City Annual Fixed Cost Variable Cost (per unit) Singapore $30,000 $2 Hong Kong $..
Many company leaders are looking for ways to make more money, and this makes sense. However, generating income is just part of the formula. We should also look for ways to trim expenses. From an operational perspective, how can companies cut expenses..
Which approach is in the best long-run interests of the country? What does Ghana need to do to remain on its current track of sustained economic growth?
Is professional development the responsibility of the employer or the employee?
What benefits/drawbacks arise from sharing information like this? What are the ethical implications of sharing such personal information in the workplace?
Baker Brothers has a DSO of 27 days, and its annual sales are $4,745,000. What is its accounts receivable balance? Assume that it uses a 365-day year. Round your answer to the nearest cent.
Some companies require that employees who receive training at the company's expenses enter into a contractual agreement to stay with the company a number of years or repay the company if they leave. Is this unduly restrictive, or is justifiable? Why?
Review the material in sections 14.5 and 14.6 of your text. These sections provide an overview of the PERT and CPM methods of project scheduling. In addition, watch the second video clip (2514 KB) profiling the construction of the "super bridge" at a..
Describe the steps that you would use in order to convert database tables to the First Normal Form, the Second Normal Form, and the Third Normal Form.
What is the process capability index for the process?
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