How they will attract and satisfy customers

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Reference no: EM131375250

1. During the interview Ken was so impressed with Barbie's knowledge of aesthetic engineering he offered her the job on the spot. Unfortunately her job performance did not meet his expectations. Ken may have fallen victim to ________.

stereo typing

selective perception

assumed similarity

the halo effect

2. The top managers of the corporation are meeting to discuss how they will compete in their chosen markets and how they will attract and satisfy customers. These managers are discussing ________.

core competencies

the business model

their competitive advantage

strategy

Reference no: EM131375250

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