How they should expand their existing product lines given

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Question: notice the company produces and sells an assortment of watersports toys, tubes, and other items. Also, be aware that WOW! is looking to aggressively expand its offerings and international marketplace visibility in the near future. Given what you can figure out about the company and its ambitions, recommend and argue for three recommendations supporting the following:

  • the selection of international locations for advertisement and distribution,
  • how they should expand their existing product lines given various international locations,
  • and how they should select a growth strategy, and which strategy, from Chapter 14, best fits their ambitions.

Reference no: EM133506785

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