Reference no: EM131320556
This is a group project Public Relations compaign of Uber company, I will post the requirement of this research paper later.
we need to do a Campaign plan, how to build and improve the company's image since Uber had plenty of negative issues happened in recent years.
e. The Campaign Plan , we select the model "R-A-C-E" To conduct this public relations Compaign, based on book (The practice of public relatons, 13th edition)
R - Research (Candy) - finds out about the situations facing your organization, how they came about, who is involved in them, how they relate to your organization's goals, and how you - as a public relations practitioner - can maximize the benefit and/or minimize the harm they might do.
→ Look up which issues have been negatively affecting Uber's image. We already have a somewhat idea of what that may be such as the safety, reckless driving, etc,.
A - Action - uses your research findings to determine the best course of action, plan your response, and then implement these plans. Some RACE proponents call this step "Assessment" instead of action, but they invariably include the same activities.
→ This will be the polling on Twitter on which issues concern Uber's customers the most and which social media account is most popular in order to address these problems on said platform.
C - Communication - takes advantage of all available media to deliver carefully-focused messages through the most appropriate channels so they can have positive effects on each of your organization's publics.
E - Evaluation - analyzes what's been done during the first three steps to see how it affected your publics and their perception of your organization. Once this step is completed, you return to the research step and begin the process again.
And I (You) will need to do the "Evaluation" of the plan based on what three others do and make sure the this campaign runs well, (if not, how can this company do something else instead...)
please read the attachment that include my other group members' contents-Research-- Action--Communication, and to write an evaluation.
|
Analyze the structure of the interview
: To prepare for the interview, analyze the structure of the interview and present a summary including the following reasons for your choices: Purpose of your interview
|
|
What is the total rate of return on the investment
: Suppose you bought 700 shares of stock at an initial price of $43 per share. The stock paid a dividend of $.40 per share during the following year, and the share price at the end of the year was $44. What is the capital gains yield? What is the total..
|
|
Describe the two main physical causes
: Describe the two main physical causes that make classical Newtonian and classical statistical mechanics inadequate to describe the motion of electrons and atoms in a solid.
|
|
Challenges in implementing such a system
: Describe the major components of an advanced planning and scheduling system. What are the major challenges in implementing such a system?
|
|
How they relate to your organizations goals
: The Campaign Plan , we select the model "R-A-C-E" To conduct this public relations Compaign, based on book (The practice of public relatons, 13th edition).Look up which issues have been negatively affecting Uber's image. We already have a somewha..
|
|
Calculate the amplitude of the electric field intensity
: Find the length of a Hertzian dipole that would radiate the same time-average power as the loop antenna of Problem 10.19 for the same current and frequency as in Problem 10.19.
|
|
Prepare a product by value analysis
: Prepare a product by value analysis for the following products and given the position in its life cycle, identify the issues likely to confront the operations manager, and his or her possible actions.
|
|
Normally distributed with mean and standard deviation
: Suppose the gain from an investment is a normal random variable with mean $10 and standard deviation $1.25. Compute the Variance for this investment. Define the c%-Variance to be the value |v| such that there is only a c% chance that the loss from an..
|
|
What are the laws reflecting victim rights
: What are the laws reflecting victim rights? How do the past, present, and future victim rights laws impact court proceedings? What would happen if victim rights laws did not exist? Explain
|