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Question: You have been asked to help your family's restaurants rethink their media planning, which includes two upscale Italian restaurants and a small chain of five grilled panini sandwich shops. Is there any difference in how they might use traditional advertising versus the new online forms of brand communications? What media mix would you recommend for each type of restaurant? Explain the thinking behind your recommendations.
Evaluate the company's external environment. Assess the company's general environment. Evaluate the organization's industry operating environment.
Analyze Coca-Cola Company Reputation. Analyze Coca-Cola Strategic Relationships.
Who are the three major players in the mobile payment market? Why is Venmo considered a social-mobile payment system?
Research to find one professional organization, either locally or nationally, that you feel will provide you with opportunities for professional development and staying current in your area. Discuss what the organization provides and how it will b..
Discuss the role of ethics in advertising and promotion. How do ethical considerations differ from legal considerations in developing an integrated marketing
Assess the effectiveness of Richard Branson's ability to articulate and communicate his vision for his company to employees and other stakeholders. Provide support for your rationale
Find a reason to contact a Web site and make the contact. Describe them and characterize your overall experience.
Describe each of the six principals of Entrepreneurial Marketing and give an example of how you would use it with your business.
The purpose of this assignment is to keep students up-to-date with current events, encourage critical thinking and develop writing skills for communication.
Analyze Apple's Supplier Responsibility information. Provide detailed speaker notes of what you would say if you were delivering the presentation.
What do you think about the trend towards autonomous vehicles (AV)? Is it decisive and irreversible? Is autonomous driving technology a blue ocean
Evaluate your response. Has the ad shifted your thoughts or feelings about the product/service? Why or why not?
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