How they going to impact particular channel of distribution

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Reference no: EM132133512

Nature of the product: This factor includes physical characteristics of the product and determine how they going to impact a particular channel of distribution. It includes factors like Perishability, unit of product, weight of product etc. Nature of the market: It is very important to choose the proper channel according to the market. This includes factors like industrial market, size of order, number of prospective buyers and buying habits of customers. Middleman: For marketing channel, it is important to see the nature of middleman. Factors include cost of distribution of goods, services provided by middleman, greater volume of sales.

Reference no: EM132133512

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