How these examples are related to key external drivers

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Question: Give two examples of innovative products /services in Zipcar company and explain how these examples are related to key external drivers such as key Macroenvironmental factors ( using a PESTEL) and key Microenvironmental forces ( using Porter's 5 Forces model), stating as well the importance and impact of each examples on the organisation or industry.

Reference no: EM133283000

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