How the unique characteristics of a video game

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Reference no: EM133461830

Case Study: Video game maker Incredible Technologies Inc. has in recent years steadily expanded its corporate partnerships and product placements in its most popular game, the pub-based, Web-connected golfing game Golden Tee Live. Players can purchase Top-Flite branded virtual golfing equipment and, as they work through the course, they spot Coca-Cola vending machines, billboards, and even groundhogs that pop up on the screen guzzling from a Coke can.

Brainstorm other possible product placement opportunities. Identify how they could be incorporated.
Your answers should address specifically how the unique characteristics of a video game, particularly one with a web-linked console, support the product placement suggestions.

Reference no: EM133461830

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