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Discussion Post: Business
Read Company Case 13 "SunGard: Building Sustained Growth by Selling the SunGard Way" found on page 543 of your text
• Perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) for Sunguard. The SWOT analysis is described on pages 56 and 57 of your textbook.
• What results of the SWOT analysis might lead SunGuard management to determine that a salesforce transformation was warranted?
• Look at figure 13.1 on page 403 of your textbook. Describe how the transformation impacted the different steps of the salesforce management process.
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