How the terms of doing business can affect the profitability

Reference no: EM13221461

When a company chooses their distribution channels, they must keep in mind that each channel member must be given the opportunity to be profitable. The main elements in the "trade-relations mix" are Price policy, Conditions of sale, Distributors' territorial rights, and Mutual services and responsibilities. Explain how these terms of doing business can affect the profitability of all channel members.

Reference no: EM13221461

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