How the success of a pr campaign can be measured

Reference no: EM132552128

Question: Your initial discussion thread is due and you have to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.

Public Relations

What is the role of public relations within an organization's integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position. Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.

Reference no: EM132552128

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How the success of a pr campaign can be measured : What is the role of public relations within an organization's integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign.

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