How the speaker establishes expertise and moral authority

Reference no: EM133478736

Case Study: The purpose of this assignment is to analyze the rhetorical effectiveness of a TedTalk of your choice.

Because this is your personal assessment of the speech's effectiveness, it is appropriate to use first person.

Please cite the speech that you choose. You are not required to use any other resources for this assignment, but if you choose to do so, you must cite them appropriately.

You may choose to focus on one rhetorical strategy or a combination. For instance, you may choose to focus on:

Question 1: How the speaker establishes expertise and moral authority. (Ethos)

Question 2: What appeals are made to the readers' emotions. (Pathos)

Question 3: What arguments and evidence are used. (Logos)

Question 4: A combination of the three.

Structure: You are not required to follow this organizational structure, but it may help you to get started.
Introduction:
Introduce the speech by characterizing the speaker and the occasion.
Identify the audience and situation for which the speech is intended.

Question 5: Describe the writer's purpose. What does the writer want to achieve with this community upon this occasion? What does he want these particular people to think and/or do?

Question 6: Identify the rhetorical strategies that you have decided to discuss and indicate how they function to promote the author's purpose in relation to the intended audience.

Reference no: EM133478736

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