How the source of profits will affect the choice of services

Reference no: EM13293991

In your role as an analyst for a small bank you have calculated the profitability of two small business customers. In both instances the bank earned a profit of $375 from Detail Labs and The Right Stuff. Details Labs had a large loan with the bank and small account balances. The Right Stuff had only a small loan, but used the bank for payroll processing and checking account services. The principles of TRS also have checking and CD's with the bank.

• What additional services or products do you recommend the bank market to each customer?

• Discuss how the source of profits will affect the choice of services and products that you recommend.

Reference no: EM13293991

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