Reference no: EM133591907

Portfolio - Visual Research & Design

Scenario

Organisations are increasingly being asked for more information about their Responsible Business efforts. It can be stated that the social responsibility of businesses does include profits, alongside social value. Policymakers, investors, and the public correctly believe that companies must stop focusing exclusively on profit, instead turning their attention to social issues such as climate change, and inequality.

These problems are very serious, and businesses can use their power to convey meaning through their visual content and visual communication.

You work for an international business company. They have asked you to help them create a portfolio they could use for their Responsible Business strategy. To do this, complete the following.

You are tasked with creating a portfolio on that contains the following:

Choose a theme from the following:
Black Lives Matter (or other racial justice)
Fairtrade
Feminism
LGBTQ+
Climate Change

Define the movement and its historical background.
Investigate one advocate or activist of the movement.
Conduct visual research, including primary and secondary sources and personal responses.
Discuss how the social movement changes our way of living.
Related to your topic, collect the following images:

• Secondary sources: 2 images, all dated within the last 20 years.
Historical event.
Portrait of the advocate or activist.

• Primary source (e.g. your own photographs or sketches): 1 image
The image should be taken by the student, must at least include one visual object, such as a sign, a poster, a banner, or an advertisement within a location or environment.

6. Design a poster to promote your responsible business strategy related to your chosen topic.

Instructions for Portfolio

Explain, through a portfolio of work including visual research and design, how the chosen topic links to visual culture theories.
The portfolio should contain a maximum of 1,200 words in the form of visual research with primary and secondary sources and personal responses to investigate the social or cultural experience. After the investigation, students will prepare a poster to promote a charity campaign and bring social awareness.

You will also:
Address how the roles of ‘producers and viewers' interact within the context of your visual research and in relevance to today's world of visual communication, arts, business, information, and digital media.

Section 1: Write an introduction

Section 2: Identify the movement

Section 3 - Visual analysis a) the historical event
b) the advocate/activist
c) primary image

Section 4: Conclusion

Section 5: Poster design
Design a poster to promote a fundraising charity campaign and share your design rationale. All texts must be original, including the generic name of the charity, slogan, and call to action. Clip art and stock photos can be used with appropriate references in Harvard style.

Section 6: Bibliography