How the researchers identified and measured the data

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Reference no: EM133653171

Discussion Post: Data Analytics

Post a total of 2 substantive responses over 2 separate days for full participation. This includes your initial post due Thursday and 1 reply to classmates or your faculty member by Monday.

Before completing this discussion, select one of the application cases below to review and discuss. Each application is located in your course text, Business Intelligence, Analytics, Data Science and AI:

I. Option I: Ch. 3, "Descriptive Analytics 1: Nature of Data, Big Data, and Statistical Modeling."

1. Analytics in Action 3.1, "Improving Student Retention with Data-Driven Analytics"

II. Option II: Ch. 6, "Predictive Analytics II: Text, Web, and Social Media Analytics"

1. Analytics in Action 6.5, "Increasing the Efficiency of Social Media Campaigns."

Write a 250 to 300 words response to the following:

1) Identify the case study you selected. Why was it of interest to you?

2) Summarize how the researchers identified and measured the data.

3) Describe the metrics used. Provide specific examples.

4) Based on the case study you selected, how do you see the metrics you identified being used to optimize operations and quality management?

Reference no: EM133653171

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