Reference no: EM131029108
TOPIC: "Product"
• Product: A good, service or idea offered to the market for exchange.
• Good: A physical (tangible) offering capable of being delivered to a customer.
• Service: Intangible offering that does not involve ownership. (e.g. only right to use)
• Idea: Concept, issue or philosophy offered to the market
What you need: Current Issues related to Product content and how they impact on Australian business. The impact may be general to the industry or specific to an individual business.
Task Details: Students are to write a max. 300 word review of a newspaper article or website article related to Product.
Students are encouraged to be aware of current Product issues that are taking place both domestically and globally, however articles using relating to Australian business should be used where-ever possible. If international articles are used, students need to identify the relevance for local Australian businesses.
1. Students are required to identify and select one referenced news article that is related to the Product. The referenced news article should be no more than four months old and may be sourced from either print or online news publications.
2. Report on how the referenced news article relates to Product, identifying the implications for Australian business. The report should not exceed 300 words.
Sample of source:
Type the key word in the "search"
https://www.smh.com.au/business
https://www.theaustralian.com.au/business
https://www.brw.com.au/
Key words for Market Segmentation, targeting and positioning
Market segments
Target market
Mass marketing
Demographic segmentation
Consumer profile
Brand positioning
|
Explain the difference between civil law and criminal law
: Explain the difference between civil law and criminal law. Define the four key elements of a contract and describe their relationship to torts. Define the manager's role when s/he suspects fraud or abuse.
|
|
What sort of information search would they conduct
: When consumers buy a new notebook computer, what sort (internal vs. external) of information search would they conduct? If you were a marketing manager for Sony, how would you use this information
|
|
Low cost-high benefit employee recruitment tool
: Given that employee referral programs are a low cost/high benefit employee recruitment tool, do you believe more—both companies large and small—will implement them? Explain your answer.
|
|
Responsibilities in todays financial reporting environment
: Audit committees of public companies have many responsibilities in today’s financial reporting environment. Among those responsibilities are hiring the company’s external audit firm, overseeing the company’s financial reporting processes, and meeting..
|
|
How the referenced news article relates to product
: Report on how the referenced news article relates to Product, identifying the implications for Australian business. The report should not exceed 300 words
|
|
Business information systems
: Evaluate the challenges facing Pinterest and identify ways the company can prepare to face these issues (Business Information Systems Question) from the book Business Driven Information Systems 5th Edition pg. 125
|
|
Performance management and establishing value propositions
: Explain the process of strategy mapping and how it relates to performance management and establishing value propositions. You may discuss this theoretically or use the Glacier Inn case study presented in the Armitage and Scholey (2009) document in yo..
|
|
What is meant by the term national interest
: What is meant by the term national interest, and what are the dangers of using national interest as a rationale for nation-state behavior?
|
|
Marketing mix is the controllable set of activities
: Marketing mix is the controllable set of activities that the firm uses to respond to the wants of its target markets. Describe what is meant by marketing mix. Describe and discuss the different elements of the marketing mix for a product of your choi..
|