How the reference group influenced purchase

Assignment Help Management Information Sys

Reference no: EM133289159

Assignment:

Question:

1. Name one reference group that has influenced your recent purchase.

2. Elaborate how the reference group influenced your purchase

3. Have you spread any word of mouth to your social circle related to any purchase that you have made? If yes, when and why? If not, why?

Reference no: EM133289159

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