How the promotional tools used by an airline

Assignment Help Marketing Management

Reference no: EM131866231

Question: 1. Develop a matrix to compare the five elements of the promotional mix on three criteria-to whom you deliver the message, what you say, and when you say it.

2. Explain how the promotional tools used by an airline would differ if the target audience were

(a) consumers who travel for pleasure and

(b) corporate travel departments that select the airlines to be used by company employees.

Reference no: EM131866231

Questions Cloud

Conduct an fabricated interview regarding hr functions : AH00249 - Conduct an fabricated interview regarding human resource functions at any organization (Local or International)

Describe the conventional search warrants : What are the differences between conventional search warrants (directed toward gathering evidence for a criminal prosecution), administrative search warrants.

Real-world data in analyzing the economics : In brief, explain the methodology of the econometrics and real-world data in analyzing the economics.

Describe the problem in terms of the communication process : After listening to a recent sales presentation, Mary Smith signed up for membership at the local health club.

How the promotional tools used by an airline : Develop a matrix to compare the five elements of the promotional mix on three criteria-to whom you deliver the message, what you say, and when you say it.

Determine a positioning strategy and marketing communication : As indicated in the Metabical: Positioning and Communications Strategy for a New Weight Loss Drug case, Barbara Printup must make several decisions.

How could you increase both the quality and quantity : Suppose you introduced a new consumer food product and invested heavily both in national advertising (pull strategy) and in training and motivating your field.

What is the medicaid expansion program : How the decision to participate in the expansion program affects, quality and health care costs for providers. Describe the pros and cons.

How will accepting new form of insurance increase revenue : Now many patients have individual policies through a marketplace exchange plan. How will accepting this new form of insurance increase revenue?

User Account

All Pages