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1. Explain how the promotional tools used by an airline would differ if the target audience were (a) consumers who travel for pleasure and (b) corporate travel departments that select the airlines to be used by company employees.
2. How does competitive product advertising differ from competitive institutional advertising?
3. Why was Kimmy Summers more successful using Facebook and Twitter to get volunteers and promote freshman move-in day at her university than she might have been using more conventional print media?
Overview: In order to help you prepare your own retail marketing mix, you will conduct a retail analysis of two of your competitors. What is the level of service provided by the staff
It is important to develop a strategic and co-ordinated approach to developing and staging events in a region.
A brief discussion of the Integrated Marketing Communication issues which impact on competitiveness. These issues should be discussed from an implementation point of view. Because this is a short assignment, be careful to use your word limit wisel..
Describe the service experience. What exactly did the service marketer / employee do (or not do)? How satisfied were you with the service provided?
Brainstorm a tagline for the new product, VibeAwake, as described (emailed document). Discuss why you think your tagline is a good one. In what ways will the tagline make this product (brand) memorable in a positive way?
Write "marketing analysis" and "a five-year budget" of a project if you live in Tallahasse- Inside: Cultural plan in 2014, the committee recommended COCA would provide service to assist artists and arts organizations to adapt effective business..
In what circumstance should various organizations company be involved in e-Business projects
Discuss global issues in services marketing. - How would you change your marketing mix to address those issues?
In addition, after watching the video, Advertising and Public Relations at Ogden Publications, answer the following::•What challenges do specialized magazines such as Mother Earth News face when trying to entice advertisers? Create a pitch to a poten..
Assignment: Leadership of Richard Branson, Using the Internet or Strayer University databases, research the leadership style and characteristics of Richard Branson, Virgin Group
What does customer loyalty mean to you
what kinds of information could be learned from research on intermediate customers? what would intermediate customers
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