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Discussion 1: Research the product positioning of similar products to determine the best positioning for your client's product, and explain your findings.
Discussion 2: Recommend a product positioning strategy, and explain why the strategy selected is the optimal choice.
Discussion 3: Explain how the promotional strategies are expected to influence consumer decision-making within the targeted market group.
Discussion 4: Discuss how environmental factors, cultural differences, and reference groups have an impact on the positioning.
How would you describe your personal brand? How do you represent yourself to the world? Explain using examples.
Why doesn't a conventional segmentation approach based on demographics and geographic work well for Netflix?
Explain Self-Selected Article Review on E-Business and Respond to at least two of your fellow students' postings
Marketing and the Health Care System Assignment help and solutions:-Determine the direct impact of marketing for the health care provider you selected.
Define and discuss cross-border alliances. What are they and how do they work? What are the benefits of list segmentation to direct marketers
Go to www.facebook.com/business to see how to build pages, ads, and sponsored stories, as well as how to take advantage of mobile applications. What are some of the steps that Facebook suggests a person consider when marketing using ads
At least 2 ethical issues that managers should be aware of when managing their sales reps for your selected company. Explain the appropriate response that should be taken in each case
Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two va..
Explain a new product versus an existing product and How would the application of the marketing mix differ
Questions - What does Disney do best to connect with its core consumers? What are the risks and benefits of expanding the Disney brand in new ways
Discuss a company/brand (other than Apple) that you think is using "design" as a way to differentiate themselves. Try to use a different company
Define the core changes needed in Nike that can increase productivity.Write down specific actions needed for these changes.
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