How the product uses ai or other computer technology

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Reference no: EM133289487

Assignment:

For example, products such as electric vehicles or home appliances or portable devices.

Rhetorical Analysis of a Technology Commercial.

Select a recent video commercial for a product that significantly incorporates modern technology. Topic: Demonstrate how the product uses AI or other computer technology to automate a task.

DETAILS:

Selecting the product and the commercial: Select a video commercial?one that is readily available on the web?that is geared to a specific product (or group of products) that incorporates modern technology in a significant way. The product and commercial you select should meet the following conditions:

  • The product's manufacturer must be currently offering the product for sale.
  • The commercial must have been introduced no earlier than January 2019 (i.e., its release date should be no earlier than January 2019).
  • Demonstrate how the product uses AI or other computer technology to automate a task.

Elements of your work: You'll need to describe both the product and the advertisement. Then you'll need give a rhetorical analysis of the advertisement's style and content, addressing the following questions:

  • Why did you choose this product and this advertisement for analysis?
  • Who is the rhetor? What is the occasion for which this advertisement was prepared? What is the broader context in which this commercial was developed? For example, does the commercial announce the release of a new product? Was the decision to create or advertise the product at this time done with competing products in mind? All this would be part of the business context in which the ad was created and shown.
  • What is the commercial's purpose and intended audience?
  • What is the basic argument of the advertisement? What specific claims does the advertisement make?
  • How would you describe the content, organization, and style of the advertisement? What sort of arguments and appeals (to ethos, pathos, logos, mythos) are employed?
  • Is the commercial in any way misleading? How would you assess the effects of the rhetoric on intended and unintended audiences?

Reference no: EM133289487

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