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300 words, please answer each question
Choose a brand that represents a product that you like.
Question 1: Discuss how the product fits your lifestyle or psychographic.
Question 2: List two features of the product and assess how they transform into benefits for you.
Question 3: Analyze how the company uses advertising or other messages, such as email marketing, to appeal to your interests and senses.
The Tesla Semi is geared toward a very different audience than the rest of Tesla's lineup. How should Tesla's marketing strategy differ for the Semi?
Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing. Evaluate the basis for market segmentation and approaches to segmentation.
What are the different tyoes of markets and can you explain what makes each different?
How should real firms make real strategic decisions? You will explore this through the entire module, and in this assignment.
Integration - branding integrated across internal and external audience of the organisation. Satisfied employee creates satisfied customers.
Your analysis of the Eurochem Shanghai case should explain what happened, what went wrong, what were the strategic and cultural errors made, how the problem can be fixed, and how it can be prevented in the future
Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.
Dr. Jakob Nielsen has said that mobile CX is an oxymoron. In order to determine whether you agree with his statement, think of one instance of excellent mobile.
Why is Dr. Carter having such a hard time with the idea of marketing?- What should Dr. Quon say to reassure Dr. Carter that ACP will continue to have the same values?
Marketing Plan is a fictional business - Do not choose an already existing business unless you own it
How Companies Can Get Smart About Raising Prices
Identify differences between product and service marketing. For example, how does Ashford market its services (education) differently than businesses offering products such as the retail store you visited in Part three?
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