How the product development cycle works in an organization

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Give an example of how the product development cycle works in an organization. How do they design new products? How do they improve existing products? What processes do they use or should they use? Using examples and scholarly references, and explain how some once very successful companies failed (e.g., Kodak) to continue to capture market while others continued to evolve (e.g., Microsoft).

Reference no: EM132720552

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