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Problem: Nalini is a salesperson for appliances in a hardware and home goods store. She sees a customer testing the settings on a sophisticated model of washing machine. What should Nalini's next step be? Multiple Choice Provide the customer with a brochure about the product. Provide the customer with sales numbers to demonstrate how popular the product is. Explain how the product can fulfill that particular customer's needs and wants.
What was your objective? How did your target customerrespond. Looking for 2-3 well-written pages that demonstrate that you did the work and understood.
What steps should marketers take during a recession and what does research show to be the best course of action
Explain Challenges to integrating e-Business and technology management within functional management roles
Choose a product of your choice and critique the promotional strategy. What message is the sponsor trying to convey?
Do you think their ads achieve the advertising objectives, but do not increase sales for the product or service?
Discuss how historical sales data, as well as promotional response data, can aid you in evaluating the effectiveness of the individual marketing approaches.
Analyze the "Peak Pricing: An Application of Incremental Costing" from Chapter 9 example and compare this example of peak and off-peak pricing to a local electricity provider and its pricing strategy
Develop a Windows Excel spreadsheet to design a simple GAP table and interactive graph for the Sales department.
Discuss the environmental forces acting on medical device and pharmaceutical companies that are preventing them from meeting the needs of the infant and child market segment. Is it wrong for these companies to not address the needs of this segment
Explain what specific marketing communications tools are used and describe the value of the plan to the company's overall marketing strategy.
Few companies have had such a long history of ups and downs as IBM. What were some of the keys to its recent success? Can its plans to solve some of the world's most challenging problems succeed? Why or why not?
How can you package your renewed sandwich cookie to make it more attractive on the shelf than Oreo? What about package size? Draft a brief packaging plan.
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