How the price lining strategy maximizes revenue

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Reference no: EM131285678

Select one of the product categories below. Identify two different firms that offer consumers a line of product offerings in the category. For example, Dell, HP, and Toshiba each market a line of laptop computers while Hoover, Eureka, and Bissell offer lines of vacuum cleaners. Using the Internet or by visiting a retailer who sells your selected product, research the product lines and pricing of the two firms. Based on your research, develop a report on the price lining strategies of the two firms.

Your report should discuss

(1) the specific price points of the product offerings of each firm and how the price lining strategy maximizes revenue,

(2) your ideas for why the specific price points were selected,

(3) how the price lining strategies of the two firms are alike and how they are different, and

(4) possible reasons for differences in the strategies.

a. Laptop computers

b. Vacuum cleaners

c. Refrigerators

d. HD televisions

Reference no: EM131285678

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