How the previous statement affects the marketing activities

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Reference no: EM133202394

Assignment: Marketing

Answer four of the following questions:

Question I

Nowadays, Marketing became a dynamic and strategic domain that all organizations, from different sectors, apply to their businesses. One of the characteristics of modern Marketing is the changing nature of customers and the shifts of their behaviour.

How the previous statement affects the Marketing activities considering the concept "Exchange".

Question II

Focusing on customers must be the primary orientation of a business organization and the base of its strategic planning and structuring. As such, other factors concerning Marketing Planning should be considered "less" important than the "Customer Focus".

Defend or contradict the previous statement. Support your position with evidence/examples from businesses practices within local or global markets.

Question III

Historically, the theme park industry is heavily impacted by a large number of macro-level external environmental factors. From each of the five major categories of macro-level external factors, identify a specific example of how some element within that category might impact a theme park's marketing planning for the next couple of years. Be sure to explain why you believe each of your examples will be important for marketing managers to consider as they develop their marketing plans.

Question IV

In the chapter you read about several Big Data sources. For each Big Data source listed below, identify an organization that you believe uses (or could use) that data source and then briefly describe how you believe the organization currently uses (or could use) data from each source to answer a specific marketing question or make a marketing-related decision (questions and decisions you identify can be different for each data source).

i. Social media platforms
ii. Customers' Internet-connected devices
iii. Mobile applications
iv. Commercial entities
v. Government agencies

Question V

You are the marketing manager for the Bowflex Revolution Home Gym. You believe the product appeals to both men and women. As you develop the marketing strategy, what differences might you consider in the product based on whether a man or woman is buying? What about the marketing communications (message, choice of media)?

Question VI

Why is it so important for marketing managers, when engaged in marketing planning, to successfully deal with both Marketing (Big M) and marketing (little m) elements? What would be the likely negative outcome if a marketing plan paid a lot of attention to strategies and little attention to tactics? What would be the likely negative outcome of the reverse?

Reference no: EM133202394

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