How the prepared meals industry demonstrate

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1. Discuss at least three components of the AMA marketing definition (creating, communicating, delivery, exchanging) that are affected by the free choice of consumers.

2. Reflect on how the "prepared meals" industry demonstrates societal influences. How are traditional food service industries (such as grocery and restaurants) responding to the new market opportunity? How does this relate a customer's perceived value?

Reference no: EM133441511

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