Reference no: EM133315305

Question: The company I'm working on for this assignment is Sea World Parks and Entertainment. The company is known worldwide for its extreme roller coasters and its care for animals, which makes people from all over the world come to visit the park, and the marketing strategies are also aimed at reaching these people. In addition to being a place for fun and leisure, the company also promotes a learning environment for people of all ages. Also, although my marketing plan is focused on Sea World Orlando, the company has other parks across the United States. My marketing strategy is focused on how the company can promote its products by passing on a vision of a park that supports accommodation for people with disabilities. The global implications for this strategy are to make these people from all over the world feel included in my marketing strategy and that people with disabilities can feel safe traveling and visiting the park. Furthermore, producing the product has to be good enough to make people travel far and wide to visit the park. Therefore, my marketing would have to show the unique experiences that my product promotes and what makes it different from other team parks. The way to do this would be to spend more on advertisements and announcements so that it is present in several countries through social media mainly because I believe that social media is the easiest way to connect people and mainly companies and customers. In addition, I still think it is important to show in all these advertisements how the park offers unique moments such as unique roller coasters and animals that are not easy to see everywhere, and especially how a park is a place of inclusion and accommodation for people with disabilities.