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How the new consumerism is affecting innovation in business

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Assignment: Consumerism Affecting Innovation

As we continue to explore the impact of emerging technologies on business and society, your second assignment is to prepare a discussion on how the new consumerism is affecting innovation in business. We discussed new consumerism last week (see lecture below pg 2-8). The assignment is as follows:

- Explain consumerism (in your own words!)

- Identify a specific aspect of new consumerism and provide detailed examples of how this new consumerism resulted in innovative responses by an organization of your choosing.

- Provide 3 or 4 bullets on ways that companies can 'listen' (and interact with) their customers in order to not miss innovative opportunities. Think like a consultant: if you had to provide 3 or 4 suggestions for an organization to do, what would you suggest?

All original writing please and provide your sources.

A business-like presentation / proper spelling, grammar is important.

Information related to above question is enclosed below:

Attachment:- Assignment.rar

Reference no: EM132229076

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