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Question: Write a 1000 WORD paper in which you answer the following questions
Select a major movie launched in theaters within the last two (2) years. Research how the movie studio launched and promoted the movie here in the United States.
1. Identify the primary target audience for the movie and why? (If there was more than one target, identify those and explain why there was more than one.)
2. Summarize how the movie studio used an integrated marketing communications approach to promote the movie to reach the primary target. Identify as many as different components as you can and the core message used in each.
3. Determine the extent to which the messages in the different marketing tools/media integrated. Give examples.
If you were put in charge of the movie studio's marketing team what recommendations would you make to further enhance their application of integrated marketing communications concepts to the promotion of this movie.
Include and CITE at least FOUR sources.
Select on the basis of Wall Street Journal (Or any other public news source) one event, which has in students' opinion the most influential in last week for global financial markets, Analyze how this event will affect international financial market..
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Think of product launches from the last several years, and identify an example of a product that you think had a clear-cut pricing strategy. Do you think it is/was a good strategy for them, and why
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