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Question 1: "Our business success," says Mondelez chairman and CEO Irene Rosenfeld, "is directly linked to enhancing the well-being of the people who make and enjoy our products and to supporting the communities where we grow our ingredients."
Assume that you're a Mondelez representative who's been asked to give a presentation to students in an introductory management class. Explain Rosenfeld's reasoning or her "philosophy" of "business success." Be sure to give some examples of how and why this approach works at Mondelez (which, remember, is a global snack food company).
Question 2: Explain-hypothetically-how the following might emerge as barriers to sustainability planning at Mondelez:
- inappropriate goals
- an improper reward system
- a dynamic and complex environment
- resistance to change
- constraints
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