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Assignment: Project
You will finalize your integrated marketing communications plan for your selected brand. Incorporate your instructor's feedback from Week 3 into this final submission.
In addition, complete the following activities:
• Prepare a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.
• Describe how the media selected is matched to the media habits of the target market.
• Outline how consumer promotions should be integrated into your integrated marketing communications strategy.
• Many brands use cause marketing to promote interest in their products. Describe how your brand can utilize cause marketing to promote brand loyalty.
• Develop a public relations plan for your brand. Describe and discuss the key elements of the public relations strategy and provide justification.
Submit a 5-6 page paper written in APA format. Search the South University online library for peer reviewed articles to justify your answers.
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Explain Navy Hospital Presentation and create a powerpoint presentation as if you are presenting to the board to accept your proposal
Read and summarize Chapters 14- (Gaining and Defending Market Position), Chapter 16-(Making New Products). Please read the assigned chapters carefully and thoroughly. Identify and explain key concepts, constructs, and phrases delineated in the ch..
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Successful marketing decisions require extensive information on consumer behavior theory. Consumer behavior theory provides the manager with the proper questions to ask. Managers, regulators, and others use consumer behavior and knowledge to make dec..
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