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How the marketing plan is helpful to the organization

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This project, you are to provide what the marketing plan is and research the different components of the marketing plan. You will also provide how the marketing plan is helpful to the organization. The final project in qualitative and you are not required to provide any quantitative data.

Specific information on the marketing plan is in the attached chapter 16

Example of the Marketing Plan Outline.

Please use any of the concepts we have covered within this course of marketing.

The Project needs to be in a word document and in APA format. Page requirement is at least 4 pages in length. This does not include the cover and reference pages. Make sure to provide at least four outside sources to support your work

Attachment:- The Marketing Plan.pdf

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The current task is based on the discussing the importance of marketing plan for companies. It discusses the usefulness of marketing plan for organisations and the way different components of the marketing plan help companies. It has been done in MS-Word in 1200 words.

Reference no: EM131312162

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inf1312162

12/15/2016 8:19:07 AM

Please use these reference plus any other of your choice. Thank you Marketing Plan: How to Prepare and Implement It (3) by Luther, William M The marketing plan : how to prepare and implement it by LUTHER, William M Marketing Your Business : A Guide to Developing a Strategic Marketing Plan by Stevens, Robert E; Loudon, David L; Nykiel, Ronald A

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