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Slide 1: A brief overview of the company you selected for your PA/CLA including their product/service features, benefits, and brand identity
Slide 2: Brief highlights from the situational analyses you developed, PESTEL and SWOT. Do not paste your entire SWOT/PESTEL on the slide. Just select highlights from each.
Slide 3: The marketing plan objectives you developed
Slide 4: Competitive analysis including differentiation, positioning and target market profile
Slide 5: How the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives, and the marketing communication budget.
Slide 6: Marketing communications budget including total budget and allocations for each media channel.
Consider the following brands: McDonalds, Cadillac, and WalMart. Then discuss how the marketers have created these ‘feelings' and thoughts for consumers and why
Assume you are the Director of Marketing for Google's Android phone. Competition with Apple's I-Phone is affected by Apple's own retail outlets and franchises. Define marketing channels and channels of distribution
Develop a SMART goal for BEST (Better Environmentally Sound Transportation) if it were to introduce a similar initiative for residents of the Wollongong City
Determine the main social media communities that the company is currently leveraging in terms of the followers within the target market. Next, suggest one (1) way in which you can increase online community involvement by encouraging submission of ..
Explain Business help and Internal marketing refers to marketing domestically
What are the pros and cons of using strategic alliances to try to enhance a company's ability to compete in foreign markets
Discuss why there seems to be a trend in new ventures holding off longer in seeking VC funding rather than trying to get funding sooner.
How differences in cultural and marketing values of Westerners and Asians generally differ in international negotiations and marketing management?
How did Adam Smith justify the ethics of capitalism? How does capitalism fit in with modern business life and how does it impact ethical dilemmas
Research on the multinational BASF and identify and describe all of the marketing elements of the company.
As a recently appointed executive of a leading marketing consultancy, you are required to prepare an essay for your director on the consumer decision-making process.
You will learn the five variables of measuring your online reputation and how to improve your results under each variable.
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