How the marketing activities can be changed

Assignment Help Marketing Management

Reference no: EM13734108

Objective of Task

In the first assignment you reflected on how marketing and other influences impacted your shopping behaviour. In this assignment you begin to apply the principles of marketing in order to influence the behaviour of buyers.

Marketing is fundamentally focused on increasing revenue for the business today and into the future. However, getting consumer's to change their behaviour is very challenging, a fact you would have come to realise in Assignment One (what would a marketer have to do to get YOU to change your habitual shopping habits?).

In this assignment you are to analyse one segment and recommend to a supermarket marketing manager how the marketing activities (4Ps and service elements) can be changed to have the identified target segment currently shopping at the supermarket to spend more (either in a single shopping experience or as a result of their customer lifetime value... loyalty over time)

This is a research project that requires both academic research (HD assignments will have >15 credible academic sources) and observation research.

Reference no: EM13734108

Questions Cloud

Analysis various customer segments for harley davidson : An analysis of the various customer segments for Harley Davidson and A comment on what you perceive their Value Proposition is for each segment

Supply chain and the supply and demand model : Discuss the relationship between supply chain and the supply and demand model

What are the effects of international trade to gdp : What are the effects of international trade to GDP, domestic markets and university students and how do government choices in regards to tariffs and quotas affect international relations and trade?

Explain the ehr implementation committee : Identify the appropriate department heads that need to be part of the EHR implementation committee. The computers in the facility are outdated. Identify what will need to be done to prepare for the EHR implementation.

How the marketing activities can be changed : In this assignment you are to analyse one segment and recommend to a supermarket marketing manager how the marketing activities (4Ps and service elements) can be changed to have the identified target segment currently shopping at the supermarket t..

Evaluate the risk attributes on your team shall base : A description and analysis of each measured attribute. Your narrative should include an explanation of why the attribute is important for growth or risk and any useful information you have come across in your background reading research.

Group productivity in the organization : Assume that you are a hired consultant for this organization. You have been asked by the president of the organization to prepare a background paper on the results of your research and to make recommendations to improve group productivity in the ..

The key organizational behavior issues evident in the case : Identification and summary of the key organizational behavior issues evident in the case. Reflection on the identified issues along with recommendations or potential solutions to identified issues

What is the most useful objective for purina cat food : what is the most useful objective for Purina Cat Food, One approach to developing a personal set of ethics is to

User Account

All Pages